10 Restaurant Menu Design Tips You Should Follow

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Your restaurant’s menu design is one of the first things your guests will interact with, sometimes before a cashier or server, and always before your food. That’s why it’s crucial to make sure your menu makes an outstanding first impression.

A menu with too many items, poor wording, bad photos, or incongruous design will detract from a diner’s experience, putting pressure on your food and service to make up for it. A beautiful, well-written menu that fits seamlessly with your brand will make your guests feel like they’ve chosen the right restaurant, right off the bat.

A thoughtfully designed menu can also make a significant impact on revenue by drawing attention to profitable menu items and leaving a lasting impression with guests. While it’s tempting to focus only on what looks pretty, a menu redesign is way more effective if you’ve analyzed the profitability and popularity of your menu items through menu engineering analysis. Take that data and use it to your advantage when designing your menu by drawing the reader’s eye to your most profitable items.

These 10 restaurant menu design ideas and tips will help you make strategic decisions about how your menu should look. Keep reading to learn how to design a menu and get inspired by restaurants that are doing it well.