Being a corporate photographer is a great way to earn significant money. But there is fierce competition in this profession. Keeping the selling funnel going is vital for long-term success if you are a beginner or intermediate photographer. And for this, you need to continuously engage old clients and make every effort to get new clients. There are many ways to do this, some of which we are going to discuss in this article.
This guide is specially crafted for corporate photographers of Bristol and any other city; however, the concept applies to all different types of photographers who are looking to widen their client base.
Many photographers focus solely on creating beautiful pics and ignore getting more clients. This will impact earnings and become snagged in the success. You must focus on attracting the clients in along with nailing your skills.
The tips we are going to discuss here may look simple but are very impactful in getting more clients for your photography business. Best Photographers in Bristol or other parts of the UK use the following techniques to approach clients.
Let us discuss this without wasting time!
Build Stunning Portfolio & Show It
A good portfolio is one of the most important things for your corporate photography business. You need to have a portfolio that showcases your work in every way possible — from snapshots of your best shots to high-resolution images explicitly designed for print media. The more impressive your portfolio looks, the better it will be able to sell itself. The best way to get this done is by hiring a designer who is experienced in creating stunning portfolios using professional software like Adobe Lightroom or Photoshop. If you want to save money, however, it’s also possible to design your website by using an online tool such as Squarespace or Wix.com and adding photos directly to WordPress.com sites via an easy-to-use plugin like PhotoPress or TwigIt!
Invest In LinkedIn Marketing
The first step in any marketing campaign is creating a solid brand identity and establishing trust with potential customers. To do this, you need to build up your professional experience, add relevant skills and education, and create an engaging profile that will attract clients. That’s why it’s so important to invest in your LinkedIn profile and start networking with other professionals in your field.
You can use LinkedIn to find clients by posting a job description on the site. You’ll also want to ensure you have a profile page, cover photo, and links to your website and social media accounts.
Sell Pictures To Journalists
Journalists often need pictures of weddings, events, fundraisers, or other projects they’re working on. If you can provide them with photos, they may be willing to pay for them — especially if they’re not going to publish the pictures themselves! If you’re a professional corporate photographer, you’ve likely worked with journalists before.
Create a relevant group
This will allow you to share information about upcoming events and exhibitions, as well as get feedback from other photographers who are part of the same network. You can also use this group for networking with other professionals who may need photography services in the future.
Don’t Ignore The Power Of Instagram Marketing
Instagram is the most popular social media platform for consumers, but it’s also a great way to market your business as a corporate photographer.
More than 1 billion people use Instagram every month, and that number is growing fast.
You can use this platform to reach out to potential clients and get them interested in your services. You can also use this platform to promote your corporate photography business by posting daily content on all relevant accounts.
Post Everyday On All Social Media Platforms
According to the best corporate photographers, if you post on multiple platforms, you will increase the chances of getting more followers and engaging with them more often. This will help you get new clients for your corporate photography business.
Set Up Referral Programmes
As we said earlier, many people like to hire businesses with a strong social media presence. Set up a referral program where clients can refer their friends and family members who are looking for photographers. You will be able to build a substantial database of new customers that you can target with your advertisements and marketing campaigns.
The Bottom Line-:
Marketing your photography business is equally essential as honing skills. So do not overlook the above techniques recommended by expert corporate photographers to beat the competition and get new clients!