Amazon is a well-known selling platform with billions of customers all over the world. The competition on Amazon is so high that six out of 10 vendors on this platform struggle to increase sales. However, a solution is available— Amazon Pay-per-click advertising. But running an effective and results-driven PPC campaign on Amazon is not an easy feat. Although many sellers create and launch campaigns easily, the real task is to optimize them to improve visibility and performance. Most of the sellers face difficulty and make many mistakes in optimizing ads, leading to high ACoS and low return on investment.
So, whether you sell an excellent product or create an excellent ad copy, you will not get desired results without concentrating on Amazon’s PPC strategy. If you are new to Amazon ads, investing in the Amazon PPC automation tool is pivotal.
This guide is all about advanced Amazon PPC strategies 2022. By reading this thoroughly, you will be able to boost the exposure of your brand and can drive good traffic to your listing. So, without wasting time, let us begin.
- Start With Long-Tail Keywords
One of the most important things to do when using Amazon PPC is to find long-tail keywords that people are actually searching for. This is because those keywords will have a much higher click-through rate (CTR). Also, competition for broad tail keywords is also low. Being a new AMZ seller, you have to face tough competition with well-established vendors. If you pick keywords with high search volume at the initial phase, you will end-up losing a lot of bucks without improving the rank of your listing.
Therefore, we recommend you target long-tail keywords in the beginning to boost your sales.
- Adjust Your Bids Properly
Amazon PPC bids are the most important part of your PPC campaign, so it’s vital that you set them upright. There are a lot of variables to consider when setting up your bids.
You want to ensure that you are bidding on the highest level of competition. This is especially true when you are bidding against other high-quality keywords. And, it’s crucial to keep in mind that you should never bid too aggressively or too low because this could dramatically decrease your results. To accomplish this task in a better way, you can use the best Amazon PPC automation tool.
- Group Variations Together
You can use the same ad group to target multiple keywords, which will allow you to show them in one ad group instead of having them appear in multiple ad groups. It is not beneficial to run a product with loads of variation individually. This may also lead to product cannibalization—–your product will compete with each other for the ads.
It would be great to put the individual variations into a single group under a unique ASIN. This will increase the ROI of your campaign.
- Run Only Top Performing Variation
The most common mistake made by small businesses when using Amazon PPC is running every product’s variation on every keyword. This can lead to a lot of wasted money and time spent running irrelevant ads as well as a lack of focus on what really matters – sales conversion rates.
Instead, focus on just running variations that have been proven to perform well in previous campaigns or have already shown an upward trend in search terms. You should also look at bid amounts and CPCs to see if there are any significant price drops between similar variations.
- Target Indirect Keywords
If you’re selling products that aren’t necessarily related to each other (for example, if one product is geared towards children’s clothing while another is geared towards adults), it makes sense to target keywords related to them.
- Experiment With Different Bid Amounts
If you want to see what kind of Amazon PPC ads work for your products, you can experiment with different bid amounts. This is one of the most common ways top AMZ sellers use to get traffic.
- Place Products With Similar Prices In Same Ad Group
You can place products in the same ad group, if they have a similar price. This way, when someone clicks on one of your ads, they will be taken directly to the product page and not through a separate landing page that lets them browse around more. It’s also beneficial because it will make it easier for customers to find your product.
- Choose Right Amazon PPC Automation Tool
Finally, choosing the right Amazon PPC automation tool is crucial to running an efficacious campaign. From Scale Insights to Helium10 several top-performing AMZ software are available to ease your task.
The Bottom Line-:
The above metrics allow you to generate a significant number of orders from your PPC efforts and help you generate new customers. So, what are you thinking? Purchase the best Amazon PPC automation tool now!