Book Cover Design | What Authors Should Be Aware of

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An author’s words must spark the interest of potential readers and customers. For new authors, finding readers is more challenging. A well-designed book cover may make or break your book’s popularity, whether you are a new or established author. Therefore, the cover’s design needs to be striking and unforgettable.

Both narrative and visuals that are reminiscent of previous books they enjoy are sought out by readers. This implies that the book must be both distinctive from and comparable to works of a similar genre.

An author should work closely with a skilled graphic artist while creating a book cover. It’s important to keep in mind that the book’s cover should hint at what’s within. This necessitates that the author is involved in designing the cover. This article will examine how to make your book’s cover tell the reader the plot before they even turn to page one.

Things to Be Aware Of

Here are some guidelines for book cover design that can help you draw readers in.


You may also utilize images, graphics, geometric shapes, or even just a striking color scheme to visually support your argument. Make sure the photographs you chose to utilize match the tone of your book. you can also hire an illustrator for your book.

You should always use your photos in a way that is design-friendly. You want a layout that is balanced and an image that doesn’t compete with the writing. It looks bad when a book cover has too much visual content in the right-hand corner and not enough in the other three.

Let’s say you self-publish, and you find all of this to be a bit of a headache. In such a scenario, you can get in touch with a reputable company like Mermaid Publishers. Cover design, artwork, publication, printing, and even marketing will all be handled by them. Let’s move on to the typographic section now.


The typography on the cover should include the title, subtitle, and author’s name. To focus the reader’s attention on the text’s most important sections, use text hierarchy. The title should be above your name so that it is the first thing readers notice when they open the cover. It can be placed at the top or bottom of the cover. Learn how to choose fonts for books.

If you are launching an eBook, you should pay particular attention to the design of your cover as the majority of people will only view it as a thumbnail. Your book’s cover has to have just one standout visual component that effectively represents the story it delivers. The right book cover design might enhance your book’s exposure by more than 50%.

Let us now present to you a more comprehensive strategy that you ought to employ.

Give a Tease

When considering how much information your cover should show, keep in mind “The Three Bears Principle”: not too much, not too little, but just right. Your book’s front and back covers should, at the very least, give readers a general indication of its subject matter.

Your book’s cover cannot reveal any major plot details or spoilers. Giving potential readers a sneak peek will enable them to determine whether or not they want to invest their time in your story.

Name the Genre

It is crucial that the genre of your book be accurately identified on the cover.

Although many people like a variety of novels, the bulk of readers have a definite taste for one or two subgenres. If someone picks up your book expecting a thriller only to find out it’s a compilation of horror stories, they won’t buy it. Your book won’t sell if it’s presented in a dizzying black-and-white cityscape with blinking neon letters; that audience is seeking funny articles.

Describe Your Protagonist

Whether your protagonist is annoyingly perfect or tragically flawed, a model citizen or the definition of an anti-hero, readers must be able to relate to them. Imagine being able to connect with your protagonist before they have ever opened their book. If so, you are already in front of the game.

By creating a book cover that appeals to your readers, you can start building a relationship with them. You may draw readers who are interested in your protagonist’s story by using your cover to start creating a link between your main character and the reader, whether overt or covert.

Convey the Mood

No of the genre, every book has a dominant tone. Your readers will be gripped by suspense and gnawing at their nails, regardless of the genre of your writing. Even if the book contains a variety of experiences, you want to make sure that the main tone of the book is reflected on the cover.

Create a Flawless Design

Designing a book cover is not a guessing game. There are a number of rigorous guidelines and specifications that you must follow if you want to design a captivating book cover. If you want your book cover design to draw in your target reader, you should adhere to these rules.

Use easy-to-read fonts that are appropriate for the genre. For instance, you should use text hierarchy on your cover to draw attention to your headline. Contrasting your text with the background color will help it stand out from the rest of the page. Utilize color psychology to evoke the feelings of your readers.

Make it Unique

Having a distinctive visual style may help your book fly off the shelf and into readers’ hands. This might help you build your author brand in addition to attracting readers. If you include your visual aesthetic into each and every one of your book covers, it will be easier for readers and the general public to recognize your work.


The success of a book’s cover design determines its capacity to draw in new readers and customers. For an independent author, the concept, colors, typefaces, and simplicity of design are all crucial factors. The design ought to be altered to appear fantastic in smaller sizes for online book sales.