There are many misconceptions and questions about digital marketing. Some people think that it is easy to do, while others think that it is too complex for them to understand. Today, we will address some of the most common digital marketing misconceptions and questions that business owners have in the United States. By addressing these, you’re in a stronger position to implement an impenetrable digital marketing strategy.
Digital marketing is for larger businesses with deep pockets
One of the most common misconceptions about digital marketing is that it is only for larger businesses with deep pockets…this could not be further from the truth. Digital marketing is actually very affordable and can be done on a shoestring budget. For example, you don’t need to pay anything to get started on social media. You can also use free online tools to create and track your digital marketing campaigns.
I don’t need to worry about my website
Another common misconception is that you don’t need to worry about your website if you’re using other digital marketing channels like social media; this is also not true. Generally, your website is the foundation of your digital marketing efforts. It’s where you drive all your traffic and it’s where you convert visitors into customers or leads. Even if you’re not selling anything on your website, it’s still important to have a well-designed and informative website.
SEO and PPC are the same things
The difference between SEO and PPC is a common question, and the answer is that they are two different digital marketing strategies. SEO is focused on organic or natural search results, while PPC is focused on paid search results. Both are important for driving traffic to your website, but they serve different purposes.
I should be active on Facebook because it’s the biggest social media platform
This is a common misconception, but it’s not necessarily true. While Facebook is the largest social media platform, that doesn’t mean it’s the best platform for your business. It depends on your target audience and where they are most active. If your target audience is on Facebook, then you should focus your efforts there. But if they’re not, then you’re better off focusing your efforts elsewhere.
It’s impossible to track digital marketing investments
Although this won’t come as a surprise by this point, this is simply not true. There are several ways to track the performance of your digital marketing campaigns, including website analytics, social media analytics, and even conversion tracking. By understanding which methods work best for your business, you can track your digital marketing investments and see a positive return on your investment.
I should reduce digital marketing spending when sales are down
In reality, you should actually be increasing your digital marketing spend when sales are down. By increasing your marketing efforts, you can reach more potential customers and generate more leads. In turn, this will help to increase sales and get your business back on track.
If you have a store in a mall, what happens when people stop coming in? You put leaflets around the mall and run various campaigns to get people back in again. By reducing your advertising efforts, you’re ensuring that sales won’t pick up again.
Digital marketing is all about sales
Yes, digital marketing is all about increasing sales and generating revenue. However, it’s also about much more than that. Digital marketing can also help you to build relationships with your customers, create a brand identity, and increase awareness of your product or service. It’s important to remember that digital marketing is a tool to achieve your business goals, not an end in itself.