How to Choose the Right Keywords to Increase Sales

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SEO can seem like an intimidating world where you need to learn all the latest tips and tricks to be successful, but in reality, SEO boils down to one basic concept – choosing the right keywords to increase sales. The more targeted your keywords are to what people are searching for, the more relevant your site will be compared to your competitors’ sites, increasing your chances of being at the top of search engine results pages (SERPs). Here’s how to choose the right keywords to increase sales and boost your business. 

What Are The Important Criteria When Choosing Keywords?

We often get asked what criteria we think are important when choosing keywords for a site. Although there are a lot of different factors that play into deciding which keywords you should use on your site, here are four of the criteria that we typically use:

1) Consumer Intent: What is your target audience looking for? Are they looking for long-tail keywords or head terms?

2) Competition: How many other companies or sites use those same terms?

3) Readability: If you’re writing content that uses your keyword as one of its main topics, does it naturally flow?

4) Customer Experience: How do having these terms in an advertisement and link text make it easier for consumers to click on their search results and buy from you?


Should You Focus on Long-Tail or Short-Tail Search Phrases?

When choosing a search phrase for your business, you’ll probably face two questions:

1)      How popular is it?


2)      How many people will look for it?

The more specific you get with your keywords, the less competition you’ll face. That said, tail-end phrases tend to have less competition (because there are fewer searches overall) but may not be as popular. For example, an online clothing store might be searched thousands of times per month, while the best place to buy jeans online gets only a few hundred searches per month. Moreover SEO keyword audit service is quite popular these days that you can think about.


Long Tail Vs. Short Tail – Which One Should You Use?

Keyword selection is one of those areas where people’s opinions can vary drastically. Which keyword strategy should you be using? Do you choose your keywords based on volume (using a tool like Google AdWords), or do you look for high-value, low-volume keywords that are potentially more focused on user intent? If it were easy, then everyone would know what keywords to use. This is why some experts offer a free SEO keyword audit service. They will look at your current site setup and suggest strategies for improving your SEO volume and value. Long-tail vs short-tail – which one should you use? It’s best to try both and see which works best for your business.

Should I Use Exact Match Or Phrase Match Keywords?

Exact match keywords are specific keywords you would like customers to use in their search. For example, if you owned a store that sold high-end sunglasses, you might want your ad to display when someone searched Ralph Lauren glasses. An exact match is usually more expensive because it narrows down your audience. However, it also means that someone already looking for exactly what you offer is more likely to click on your ad and become a customer. 

What is Your PPC Advertising Budget?

Pay-per-click advertising is a simple and successful method for targeting consumers who are prepared to make a purchase. However, before you begin advertising, it is essential to determine how much money you can spend. Ensure that your budget is compatible with your marketing plan and consumer base. For example, if your customer base typically buys products in smaller quantities, it makes sense to target cheaper keywords and keep your bids low, so they’re not out of reach. If you already know what keywords will work best for your company based on previous research or industry trends, keep those keywords in mind when choosing your bidding budget, so you don’t accidentally get outbid by competitors—especially on popular keywords! 

How Many Products Will You Promote in Total?

The number of products you can promote is called your Buy Box percentage. The higher your percentage, typically, the more sales you’ll make. But there’s a tricky little thing here that many people overlook. Your product earns a 20% share of all sales through Amazon. If that’s 1 product out of 5, you only get 20% of those sales (0.2 * 1). However, if you have a 50% share, it’s 2 products out of 5 and (0.5 * 2) = 1 overall sale! So what does that mean? Don’t bother promoting lots of products individually—they won’t be profitable!

What Is Your Time Horizon For This Marketing Initiative?

If you’re a company looking for long-term, sustainable growth, then be honest about how much money and time you’re willing to invest in keyword research. You don’t want your budget for these tools or campaigns to get blown away after just one month because you underestimated their importance. If your marketing initiative aims to bring in new customers, you need something that can help build brand awareness over time. If it’s more about driving sales quickly and maximizing short-term revenue, something that emphasizes more immediate results would be a better fit. Be honest with yourself here–it will save many headaches later on down the line when things don’t work out as well as they could have.

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Are There Any Ad Extensions That Work Well With These Specific Keywords?

As Google AdWords adds more and more features, such as Call-Only ads, Product Extensions, and many more–it can become confusing which ones work best with your specific keywords. If you have a set of keywords you know to do well, try looking through each extension in AdWords that would make sense for those terms. If certain extensions aren’t performing well with those terms, then exclude them from your strategy (if possible). It’s always important to keep an eye on what is working so you can continue testing new types of ad formats. 

To Conclude

Many internet searches begin with a search engine query, such as Google or Bing. If you want your business to stand out online, you must use effective keywords to appeal to potential customers. A good place to start is by looking at which keywords are most popular within your product category and for related ideas. You can then choose which keywords will work best for your site. Also, keep in mind that some products benefit from longer keyword phrases instead of single words, so make sure you research what works best for your business. Your site’s ranking on search engines will improve significantly after doing all of these things, and it’ll become easier than ever before for people to find you!


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