How to Write a Social Media Marketing Business Proposal

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How to Write a Social Media Marketing Business Proposal

If you are an agency for social media marketing, you will find that most of your work is devoted to getting new clients. Even though creating a winning social media marketing strategy might be easy for you, getting clients is an entirely different matter. comprar seguidores instagram argentina

If you meet a prospective client, they’ll be able to be awed by your concept and request you to submit a business proposal. If the word “business proposal” makes you shrug your shoulders in dismay, we have good news. Business proposals don’t have to be a burden.

All of this begins before the actual proposal is made

If two agencies are competing for the same job at one business, the one that performs the best job isn’t going to win the job. The agency that uses social media to market, chosen to win the job, is the one with more details about the client.

Before you start creating your business plan, be sure to meet with the client about what they need. You’ll often discover that the client requires something different from what they believe they require. They might think they need more followers. However, the truth is that they require a regular social media calendar and an individual to confide their social media duties to since the CMO is pressed for time.

Schedule at least one initial meeting with your client before writing the proposal. Apart from learning their specific requirements, you’ll also have an opportunity to hear the client. Write down their facial expressions, as well as the type of language they speak, and save this data to refer to for future use. Do not be afraid to ask questions. The more you are aware of, the more you will know.

Make sure you don’t create each proposal entirely from scratch

Business proposals receive a negative reputation because they’re incredibly laborious, and you don’t determine if the time you put into it will be worth it. The client might read the first paragraph and reject the proposal, while you might have worked for hours on the details.

To avoid this taking place (at least in part), you must prepare a proposal template to prevent this from happening. This way you’ll reduce time since you can have all of the most practical proposal elements in one place. You can then edit the basic information and then send the proposal. It’s possible to cut the time you spend on recommendations from many hours to just a few minutes.

It is possible to create a Word document to do this, or you can use a proposal management program to simplify the process. Here are a few of the numerous benefits of using software to create and manage your proposals

  • There is no need to worry about design
  • The process of filling out templates is much faster,
  • The proposals can be directly signed from the document.
  • These suggestions are mobile-friendly and web-based.

Without going into detail about how proposal software is so much better than creating these dreadful documents in Word and Word, you are free to take our word on the software (pun meant) and give it a go.

The first step is writing an incredible introduction

Nowadays, people have shorter attention spans. This is why your customers will spend the majority of time reading through the introduction to your proposal and may be distracted at some point. It is your responsibility to “hook” the client into studying this part; it shouldn’t be that difficult.

Then, you can use their language to communicate with them. Make notes from your meetings and discovery sessions and utilize the words the client used to describe their concerns. They will better understand your approach and probably accept your offer later.

The second thing to avoid is being too technical. Your client might not know the basics of managing social media, and terms like return on advertising spend aren’t relevant to them. Your message should be as straightforward as you can. The final goal of your introduction is to demonstrate that you have a thorough understanding of the client’s needs and can offer an answer to the issue.

Business plan for social media advertising proposition template

Write a detailed specification

Once you’ve sparked their interest and they’re interested, you need to impress them with your specifics. The following section is where you give an in-depth description of what you’re planning to achieve for your client and the way you plan to achieve it. Keep your discussions in mind before when you begin writing your proposal.

You can adapt your language and level of your expertise to the client’s experience. If you attempt to be too technical, it may be hard to establish you are an expert, but you risk losing the client if they become confused.

It is helpful to outline the procedures and tools you’ll use, the manner of communicating with their target audience, and the KPIs you’ll be focusing on. The client might want to know which software you’ll use, the frequency you’ll be posting on their behalf, and what you’ll be using to gauge the success of your efforts.

Be sure to include proof of previous work.

What assurance does the customer have to ensure you will complete the task? The most effective way to showcase your capabilities is to present an example. If you’ve previously managed a campaign on social media for a comparable client, then this is the place to talk about it. Imagine it as a mini case study.

Present the results you’ve made by displaying the social media strategies you’ve developed, as well as some campaigns you’ve implemented, and then top it off with the outcomes you’ve attained. You may be unable to provide the entire list of details because of NDAs that cover your previous clients but try your best to make the case as close to your clients as possible.


You’ve proved that you’re capable of getting the task accomplished. What next? The client wants to know when they will be able to complete their social media plan and when it is possible to begin. The following section will provide an exact timeline of the time you can start and when specific tasks are completed, and, in general, the things the client can anticipate in terms of time and deadlines.

The cost

It is the 2nd important aspect of your online social media marketing proposal, and many customers will move to this part straight from the beginning. It requires more time and attention than other aspects.

The first step is to rethink your offer. While conventional wisdom suggests that upselling is a positive idea, research conducted by Better Proposals has proven the contrary. If you decide to offer packages. You will decrease your chance of getting your proposal accepted.

It turns out that the most successful proposals contain only one option. The more options you provide and more opportunities, the greater the chance of the customer being discouraged from taking the plunge. Be as straightforward as possible with a single offer and ensure you’re offering something delicious.

The next step

There’s a good chance you’ve sent out a proposal previously, and you’ve probably missed this crucial part. This is where you outline exactly what the client should do to start the process. It could be as easy as:

  • Make sure you sign the agreement
  • Make a specific amount payable via the proposal
  • Set up a kick-off conference call or a meeting
  • Your agency begins with the tasks you have reached an agreement on

Many people forget this information, and the clients look over the offer and wonder what they need to do next.

The security

This may be a bit controversial. However, this section will boost your odds of getting a contract signed. What if you promised that your client would get several impressions or followers before a specific date or any other number they’d like to attain?

It’s pretty risky, but it’s also a fantastic way to prove to your client that you genuinely are adamant about your work. If you don’t satisfy the terms for your assurance, you could give the customer a free one-month period of services or any other offer that allows you to play the game.

The conditions and terms

Before you wrap up your proposal, make one more move and demonstrate to your customers that you’re serious. Consider this a standard clause of terms and conditions you add to every submission. It is possible to create it in your template for recommendations and keep it consistent across proposals to speed up the process.

Consider the section in terms of a protection net for you and your client. If something goes wrong, you can refer to this section without worrying about the negative consequences later on.


Sending and managing social media proposals does not have to be an art. If you have a solid proposal template and meet with your customers before attempting to compose anything.

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You will significantly increase the likelihood of having your proposal endorsed each time. What have you experienced in submitting proposals via social media? Please share your experiences via the comment section!

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