Instagram is an online mobile application that is used to share photos and videos. Following in the footsteps of Facebook and Twitter, Instagram has quickly become a very popular social networking tool. Instagram was originally developed to allow people to apply different filters to photos they took on their mobile phones and to allow them to easily upload and share those photos with friends (or account followers) using the Instagram app. SmiHub provided a view of Instagram stories and made it possible to download them without any Instagram account. It will helps you to find tags, profiles. This is an amazing editor and viewer.Video has recently been introduced on Instagram which can now be uploaded, but Instagram video clips are limited to 3 to 15 seconds.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded daily.
It’s “free” to set up an account, so there are low barriers to entry.
It is a medium that allows easy sharing of content 24 hours a day.
What success have businesses achieved using Instagram?
Companies like Levis, L’oreal and hundreds of others have been able to use this tool to:
Raise awareness of your products and services.
To increase brand awareness.
Showcase your community and pro bono work to inspire and attract potential customers to engage with your product, service or brand.
Run successful promotions, contests and giveaways.
Small Business Marketing Success With Instagram
Instagram seems to be particularly popular with product-based businesses because of its visual nature. Many product-based businesses such as clothing, jewelry, makeup, or even food-based businesses have found success using Instagram. This is because the app allows you to post and share photos of people wearing or using these products. For example, a food manufacturer may post photos of someone cooking, sharing a meal, or entertaining friends with their food products. This success is not limited to big brands as many small businesses have been able to use the power of Instagram to engage their clients. For example, Melbourne-based cafe The Kettle Black had over 45,800 followers in March 2016, which they achieved using attractive photos of their food and images of the cafe’s food that would attract Instagram users, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested or looking for it.
Bloggers, social media stars, and media personalities have amassed loyal followings online, with hundreds and sometimes thousands of people following their Instagram accounts. This group of “influencers” means there are several eyes ready to see your product or service. An audience has already been created for you. The engagement has already been created and leveraging it by uploading your product to their Instagram feed or being featured by a blogger or popular Instagram account owner will help you grow your audience faster. That’s why it’s important to spend time identifying the key “influencers” in your industry and how you can leverage them.
Hashtags – what are they?
How can they be used to increase business exposure?
I suggest that if you’re interested in getting on Instagram, you spend some time researching hashtags beforehand. Hashtags are tags you can add to the caption of a photo you upload. To create a hashtag, you must use the # symbol in front of the tag and then add a keyword or keywords without spaces after the hash symbol. For example, you can post a product image of a pair of jeans. Your hashtags can be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter, but if you are not, look online to see some examples of how they are used. The purpose of a hashtag is to tag your photo to a subject or topic category that is “searchable” or “popular” on Instagram.
No gaps in your hashtags
You cannot use any special characters in your hashtags, [email protected]$&
Instagram includes a powerful search feature, so if posts are set to ‘public’, you can hashtag your photos and videos to make content easier to find and more accessible to the public. This means that when someone starts a search and explores that “search term,” your content can be discovered, leading to more people learning about your business or brand.
Some hashtags are very popular, so it’s important to identify the ones that are most relevant to your industry. The point of the game is really to get people talking, liking, watching and sharing your content. Hashtags help get the word out when used effectively, so take the time to learn how to use them to get the most out of your content.