In today’s digital world, aesthetics are of paramount importance to stand out from the competition. Hence it is essential to have optimal design tools. The best resources for graphic design to be able to make a good marketing strategy are highlighted in the following.
The most popular design tools for creatives
Among graphic design professionals, the design tools that provide the best options are those that make up the so-called Adobe package. They have the drawback that they are paid, but they certainly offer unbeatable benefits. In addition, all of them allow you to work offline and can be synchronized with the cloud. In this way, you can always pick up where you left off. We are talking about the three best-known solutions used:
It is a program specialized in the creation of tools to design vector graphics that enables you to make a wide variety of elements. Among them are icons, logos, and illustrations for any catalog, brochure, or printed image. With it, you can even draw freehand and color.
It is the Adobe tool for the editorial layout of both books and magazines, catalogs, and academic works. It allows including animations and slides, creating an immersive image in any of its formats. And all this with the best printing quality.
A reference among graphic design resources due to the wide variety of possibilities it offers, both to professionals and amateurs. In fact, it allows you to do almost anything within the digital image. Mainly, it is used in photo editing. You can even work with this program on 3D images and illustrations, as well as on the artistic recreation of those photos.
Top 5 alternative tools for designers
For those designers who don’t want or can’t work with an Adobe solution, there are alternative graphic design resources. These alternatives are mostly free, although the small drawback of these is that you must be connected to the network to use them. The best graphic design tool alternatives are:
It is becoming very popular in recent times for being a useful, professional graphic design program that is easy to use and complete. It offers a huge variety of free templates to develop graphics or other basic designs (cards, flyers, postcards.). In addition, it is really easy to use and even provides a section where you can edit photos. It also provides a complementary plugin for WordPress that allows you to integrate the tool into your own blog or website if needed.
It could be said that it is the cheap version of Adobe Photoshop since its main utility is to edit images, and it has a free version. It is a perfect tool for creating collages, murals, and covers, but also banners and infographics. In addition, you can work with it both on the computer and from a smartphone.
It also has the ability to retouch images. It allows you to change its exposure, adjust the colors, include phrases and graphics, or sharpen the photo. In addition, it has Smart Resize, a tool that reformats the images to adapt them to the different social networks.
In this case, it can be a free version of Adobe Illustrator, although it does not have as many features as this one. It is a complete vector drawing program that incorporates utilities such as flexible drawing and text tools, compatibility with numerous file formats, and even Bézier and Spiro curves. In addition, it works on both Windows and Linux and macOS.
It is perfect for starting in the world of photo editing, although it doesn’t offer as many possibilities as Adobe Photoshop. In exchange, it is free and also compatible with Windows, macOS, Linux, and other less popular operating systems, such as Unix, FreeBSD, or Solaris.
These are the best design tools on the market. However, there are also others, such as BeFunky, Desygner, SumoPaint, Piktochart, FotoJet, or Easel.ly, all of them are equally very useful, and almost all of them are free.