Posted by What are SEO services? SEO services are one-time or ongoing search engine optimization services that optimize your site’s SEO to increase its organic search visibility and traffic. Freelancers, consultants, and agencies all offer SEO services.
Today, 55% of businesses invest in professional search engine optimization (SEO) services. Before your company even considers SEO services, though, it’s critical to answer these two questions: What are SEO services, and what should an SEO company’s services include?
What are SEO services?
SEO services are search engine optimization services offered by an agency, freelancer, or consultant that optimize your site for SEO so you can capture more traffic and revenue from search. Most SEO plans will include on-page, off-page, and technical SEO, though some focus on specific areas, like off-page SEO.
Why use SEO services?
Investing in SEO services offers several benefits. A few examples include:
- Get help in specialized areas of SEO, like off-page, local, and technical SEO
- Outsource ongoing SEO tasks, like keyword research, content creation, link building, and more
- Access software for monitoring rankings, tracking return on investment, and more
Overall, services from an SEO agency help you implement (and maintain) an SEO strategy, as well as track and monitor your organic search performance. The best part? You get more time in your day to focus on the projects that need your attention.
Why use SEO services?
Investing in SEO services offers several benefits. A few examples include:
- Get help in specialized areas of SEO, like off-page, local, and technical SEO
- Outsource ongoing SEO tasks, like keyword research, content creation, link building, and more
- Access software for monitoring rankings, tracking return on investment, and more
Overall, services from an SEO agency help you implement (and maintain) an SEO strategy, as well as track and monitor your organic search performance. The best part? You get more time in your day to focus on the projects that need your attention
Which ranking factors do SEO services optimize for?
The ranking factors targeted by SEO services will depend on your SEO plan. A full-service plan will optimize for on-page, off-page, and technical SEO while an off-page SEO plan will optimize for off-page SEO.
Search engines like Google use more than 200 ranking factors.
The most notable factors include:
- Your backlink profile, which focuses on the quality and quantity of external sites linking to yours.
- Your content, which includes keyword targeting, keyword integration, content usefulness, and more.
- Your user experience, which includes page speed, usability, mobile-friendliness, and more.
Whether your SEO plan will optimize for these ranking factors depends on your SEO services provider.
A freelancer, for example, might focus on specific areas of SEO, like off-page SEO. In comparison, a consultant might specialize in SEO audits while an agency might provide plans that include on-page, off-page, and technical SEO.
For the most accurate information on what search engine optimization services include, contact the service provider. They can provide your business with a list of deliverables, as well as pricing, which your team can then use to compare SEO plans.
What is an example of SEO services?
For more information the meaning of SEO services, check out this example:
A bakery may use search engine optimization services to rank for searches like:
- Gluten-free bakery central PA
- Bakery custom cookies
- Bakery for wedding cakes
The bakery’s plan includes the following deliverables to help the bakery achieve its goal:
- SEO audit to determine the site’s existing optimization and opportunities
- Content creation to develop SEO-friendly pages that target these keywords
- Outreach to generate high-quality and relevant links to the bakery’s site
Keep in mind the above is a brief example — most SEO plans would take additional steps to optimize the bakery’s site and also include deliverables related to consulting with your team, reporting results, and more.
What are the types of SEO services offered?
In the years since search engines like Google and Ask Jeeves launched, search engine algorithms have undergone numerous updates and innovations. That’s why many SEO companies offer specialized SEO services, helping businesses in specific (and competitive) industries succeed.