What is a Subdomain and How Does it Affect Your Site’s SEO?

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You could notice that the URL changes when you click from website to website while browsing the internet. Sometimes your URL is as straightforward as www.mysite.com. Alternatively, the site could have terms appended before it, such as www.shop.mysite.com.

In this instance, the term “shop” serves as a subdomain and serves to distinguish the two websites from one another.

What is a Subdomain?

To segregate and arrange the information on a website, a subdomain is added to the URL string.

You may separate parts of your website, such as a blog or store, from the primary regions of your website by using a subdomain.

Wikipedia uses one to distinguish the languages on its site, as you can see from the sample above. Subdomains serve a variety of functions, but they are all intended to streamline and speed up the user experience.

You now know the definition of a subdomain. Learn how to set up a subdomain now.

Methods for Making a Subdomain

So’s quite easy to create a subdomain, and you may do it through your web hosting company.

Use HostGator as an illustration.

Step 1: access your account.

First, log in to your backend, then scroll down until you see the domains area.

Step 2: Create a Subdomain

The name of your subdomain and the domain you wish to associate it to should both be entered here. In this instance, I gave an example from a tennis website.

Step 3: Update DNS Records 

After the subdomain has been established, a new domain name system record, or DNS, must be added. Don’t expect to resume your activity immediately once because it may take up to 24 hours for the modifications to update and be implemented on your website.

Subdirectory vs Subdomain

The distinction between a subfolder and a subdomain is the one that causes the most confusion.

When a subfolder is involved, the addition to your URL remains a part of the primary domain. It does not signal to Google that it is any different because it is a component of the website as a whole.

Which is better for SEO is the central question in the subdomain vs. subdirectory debate.

The most crucial thing to know is that Google views a subdomain as a distinct entity, meaning that nothing you do has anything to do with the primary site. The overall domain rating of your major domain does not take into consideration all links and content.

Depending on your goals, this may be beneficial or harmful.

It can be advantageous if you’re carrying out something entirely different on the subdomain that might damage the parent domain’s reputation. It could not be a good thing if your subdomain is just partially tied to the parent domain and all of your links and content are coming from there.

I can see why subdomains look appealing given that user experience is one of the key business drivers this year, however, Mr. Google himself has stated the following:

You’d be better off concentrating on something else, such as content audits and mobile optimization, as the differences between the two are typically really small.

When on your website should you use a subdomain?

Here are several situations in which you should utilise subdomains instead of subdirectories now that you are aware of some of their distinctions.

Leave your primary website

There are times when you want to add something to your website or generate content, but you don’t want it to be connected to the home page.

Despite their similarities, each URL serves a distinct purpose and should be handled accordingly for SEO.

Better Organization

Both Google and users agree that on-page experience is crucial. Simply said, if your website is unorganised and challenging to use, visitors will quit.

By reducing the quantity of content on your site, subdomains can help you organise it. Subdomains and subdirectories may both assist in giving your consumers a high-quality user experience, which is your responsibility.

Sites Should Be Divided By Language

You might wish to use a subdomain for each language if you run many businesses in various nations.

I showed you the Wikipedia example above, but many global corporations utilise this to organise their websites better and let Google concentrate on the appropriate language for their audience at the moment.

When Should a Subdomain Not Be Used?

Subdomains may not be a good idea if SEO services India is your major method of driving visitors to your website. Your entire website should be consistent with your brand, which you aim to achieve.

There is no reason why you shouldn’t also include keyword-rich content on your product and sales pages. Google won’t transfer that link authority and keyword density to your main site by classifying your store as a distinct site from your blog.

What Advantages Does Using a Subdomain Have for SEO?

We’ve discussed a lot about why subdomains shouldn’t be a significant emphasis for SEO so far; now let’s talk about why they could be useful to you.

Enhance the Experience on the Site

According to significant user experience research conducted by Amazon Web Services, 88 percent of online customers would not visit a website again if they had a negative experience.

Gain Domain Authority

A rating known as domain authority effectively expresses how well you’re trusted to deliver what users are seeking. Your website gets a higher grade the better and older it is.

The rating will improve if you’re creating high-quality content, driving traffic, and retaining visitors to your website. Your ranking may suffer if you employ unethical SEO methods.

Linking between the two domains is a wonderful technique to use subdomains to boost domain authority.

You may, for instance, write an article for your blog with links to the items in your shop. As long as you don’t overdo it, this kind of reciprocal linking appears to be helpful for the best SEO service India.

Better Content Organization

I’ve spoken extensively on user experience and content structure, but it’s critical to comprehend why these topics are essential.

Not only is it simpler for users to locate your material when it is ordered, but it also makes it simpler for Google to crawl your website. This can make it easier for Google to identify the terms you’re aiming to rank for. If Google can easily traverse a site, so can people.

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