Posted by Every successful digital marketer’s tool in his arsenal is a PPC campaign, not just any PPC campaign, a well-executed, well-planned, and well-tracked PPC campaign. The type of PPC campaign a business runs has an impact on both the website traffic and the revenue.
Running an improper PPC campaign can do more damage than good, which might be why most businesses prefer to work with PPC agency Houston rather than taking things into their own hands and worsening the situation.
Many layers in an ideal PPC campaign need to be adjusted, and a PPC agency in Houston only can do that. But at the same time, you must be aware of the basics of a PPC campaign, like what are the top 5 components of a successful PPC campaign?
So, here are the top 5 pillars of a successful PPC campaign that should never be overlooked.
Keyword research
A PPC campaign is as good as keyword research, and that’s why you must have seen a PPC company in Houston dedicating so much time to keyword research. Since keywords come in different sizes and shapes, one needs to be precise about the type of keyword they choose for their PPC campaign.
After choosing the right keyword, the popular search queries can be targeted based on phrase match, broader match, and even exact match. It is the keyword that decides how or where your ads will appear on the internet, which is why they shouldn’t be taken lightly. If you are unsure which keyword to use, you must find a reputed PPC company in Houston.
Bidding strategy
You might think you will design a PPC campaign, pay for it and then sit back and relax while your website traffic spikes up. Well, the bitter truth is PPC campaigns are not that simple. A bidding model is used for a PPC campaign, and one must be good at it to put the ads at the right place, at the right time, and in front of the right audience.
The business trying to use PPC ads through Houston PPC management shows how much he is willing to pay for displaying the ad. Google considers how many other players are willing to pay for the same keyword, and then the business with the highest bid gets its ad displayed for that specific keyword.
PPC landing pages
The landing pages are also a part of Houston PPC management, and these are those pages that the user visits after clicking on the ad. The landing page used for PPC campaigns should look different from other pages on the website as it has been seen that customized landing pages yield better results.
In most cases, businesses design their website to satisfy the need for information, product, or service for a casual browser only, but this never works in PPC management Houston. All the efforts put by the business in the PPC campaign can go in vain if the landing page fails to keep the visitor engaged or informed.
Conversion path
It is a type of transactional action a visitor usually takes whenever he requests information or enters shipping information. In many cases, the visitor gets confused or distracted during the conversion path, which can thwart him from purchasing on the website. This is the worst part of PPC management in Houston.
One always needs to focus on optimizing and customizing the conversion path so that the visitor on your website moves seamlessly to the last point, which is placing the order and making the payment.
PPC ad format
If you are not using any Houston PPC services, then you might not realize the importance of PPC ad formats until the PPC ad campaign you are running starts hurting your business. If you are not using Houston PPC services, then it becomes necessary to use all ad formats to know which one works for you. But keep in mind that this can turn into a daunting task.
If you keep these five pillars of a successful PPC ad campaign in mind, then you can do wonders on the digital platform but at the same time, taking care of every aspect is not that easy. This is where a reputed PPC agency with highly skilled and experienced professionals can help you.