social media engagement is essentially about engagement through sharing, which for business means targeting your product range, your articles or your services to engage a potential customer or client base. Products, services, and articles are collectively known as content, and by offering quality content, success can be achieved through your channels. Social media has approximately 900 million users worldwide and covers every field you can think of. In addition to engaging potential customers and a client base or readership, social media engagement is also important for search engine optimization. SmiHub provided a view of Instagram stories and made it possible to download them without any Instagram account.
t will helps you to find tags, profiles. This is an amazing editor and viewer Social media is a unique format because it helps you promote your content directly to your audience and in turn generates traffic through people sharing your content with others and through SEO.
But perhaps more importantly, social media engagement with its online reviews helps a business build trust, and almost every brand you can think of uses social media for this reason. Consider this: you come across two companies offering the same services; one has 250 Facebook likes, the other 43 – which one would you go for? So whether you’re an online retailer, affiliate marketer, offer a service like teaching, or run a news website, social media can help you build your business online. Google estimates that by 2015, UK consumers will buy £40 billion worth of products and services online.
Popular social media engagement sites and their uses
Understanding the nuances of social media engagement role in promoting your business can cause more than its fair share of headaches. Here is a list of the most popular social networks and their uses:
Facebook is primarily for sharing. It can be products, articles or services. In short, it’s about sharing your content with as many people as possible.
Twitter is all about sharing news on any topic. Don’t let the word new make you think it’s not about products. New product launches, new inventory ready for sale – Twitter is good for it all.
Google+ is partly a combination of the two and has become important for search engine optimization if nothing else.
Blogging is a great way to impart news and expertise to your readers, customers and client base or followers. It offers a good way to attract visitors to your site through search engines.
YouTube is all about showcasing videos to a wide audience. Companies use it all the time to sell products and services. Since YouTube is owned by Google, videos tend to rank high in search engine results. You can also use YouTube ads to create a secondary source of income.
Pinterest and other bookmarking sites are very good at showcasing visual products. If your business sells something online, even a product or service, make sure you’re posting on Pinterest and as many bookmarking sites as you can find.
Social Media and Search Engine Optimization (SEO)
A good search engine ranking is about unique quality content that is well shared and well linked to by other websites. By sharing your content on social media, there is a greater chance that people will like you on Facebook, retweet you on Twitter, or share your pin on Pinterest. Links are important for good SEO and posting content on social media provides a link from the social site to yours and in any case it can be targeted to a specific web page. By website I mean a specific product, service or article. This also ensures that Google indexes the website. This means it will add it to its database and make sure it can be found in search engines.
Finding the best social networks for your business
To find the best social media engagement sites for your business, think about what your business is trying to achieve. If your business sells products or services, use social pages that display images and videos to sell the product. YouTube, Pinterest, Delicious and Instagram are really good for showcasing products. If you’re in the selling game, make videos of your products, take quality professional photos and get them on the site, and make sure you link the images and videos directly to the content on your site. If you’re selling on eBay or an affiliate seller, try linking directly to the product page where the prospect can buy it. Also put the products on your Facebook page, Google+ and Twitter.
A slightly different direction of social media promotion is needed for service providers, as the service provider will more often than not sit in the middle of visual social media and textual social networks. This also applies to affiliate marketers. If you can, represent your services with an image or icon and publish the image or icon on visual pages. Use videos to showcase your services – if you can get references from clients, that’s gold dust. Publish regularly on your blog and tweet articles along with industry insights. This engagement will help build trust with your existing clients, showcase your skills, and help you get found by people looking to become new clients.
Advertising on social networks
If you have the budget for it, Facebook offers pay-per-click advertising like Google AdSense, or it can be used to get likes. It’s often about experimentation. For affiliate marketing income streams, it will show user clicks to your income stream, while a like will ensure that you are notified every time an article or new product is published. It’s trial and error and seems to work well for some businesses, but others have lost faith in it.
By now, you’ve probably guessed that updating social pages, especially if you publish a lot of content daily, is hard work. Larger businesses employ people to keep track, which many startups don’t have the budget or time to do. Updating your social accounts can be automated using automated syndication sites.
Social media strategy
Step 1: Create a Facebook, Twitter and Google+ business page
These have their uses regardless of the type of business and they all help significantly with SEO. Make sure you create Facebook and Google+ business pages. Your personal data and life on social networks will thus be hidden from your customers or clients and offers better opportunities for company promotion.
Step 2: Identify the social media pages that are most important to your business
If your site sells products, make a list of all the online bookmarks and video sites you can find and create accounts. Make sure you use Pinterest and YouTube. If your business deals in affiliate marketing services, information, or revenue streams, you want to spread the word in as many ways as possible. Use blogging sites like Tumblr, Blogger, and WordPress.org to syndicate your blog posts and services, and if you provide services that demonstrate your expertise in your field, try to create news content.
Step 3: Use social media tools like “If This, Then That”
“If This Then That” or ifttt.com automatically updates your social media accounts. This is easy to implement and works by automatically aggregating information across multiple social networks as soon as one page is updated. As you can imagine, this saves a lot of time. However, be careful to ensure that business-friendly social pages, such as bookmarks for online retailers, look exactly how you want them to be found. Automatic syndication has its limitations and links, and images often don’t appear the way you’d like them to.
However, especially for blog post syndication via an RSS feed, it is a very good time saver when promoting your business through social media. Not all social media can be syndicated this way, but the sites that ifttt.com syndicates to are worth creating accounts to promote your business. The more social media you post, the better.
Step 4: Use #hashtags
Make sure you use the exact #hashtags whenever you post your content. This will help users find your content when they are looking for it. SmiHub provided a view of Instagram stories and made it possible to download them without any Instagram account. It will helps you to find tags, profiles. This is an amazing editor and viewerSo if I’m selling tires on ebay, #tyres, #cartyres, #car, #tyres are good and for sports news #sportsnews, #football #cricket and so on are good.
Step 5: Once it starts
As your content begins to hit the social media world, monitor your accounts for feedback. Focus on the pages you’ve identified as important to your business and respond to questions and comments. Try to be helpful and non-offensive when responding, even if the commenter is unpleasant. Professionalism goes the way.
Step 6: Participation
Twitter and Google+ display popular topics that people are discussing. It pays to do a specific search on Twitter to see what people are talking about in relation to your business and contribute to the discussion. It’s a good way to make connections and hopefully have more success.
Step 7: Monitor success
Tracking success has proven quite difficult for social media. Unlike SEO results, which can be measured by click-through rates and content engagement. This is not so easy on social media for a variety of reasons. If you provide news, you may feel that 10 comments on one story is a good sign of success, while 100 likes on a product video on YouTube with no obvious connection to sales may not be immediately obvious as a positive.
However, it’s important to remember that although people may not directly access your main page through social media. It may encourage them to return later. Always remember that social media is for sharing content, so every like, comment or retweet is positive.
Daughter, sister, wife, mother of three children, PR consultant and entrepreneur
Like many women, I seem to have to juggle all of my roles most days. Other days only three or four. That’s why I started Homeforbusiness. I realize what it means to be a working mom. How to start an online business from home with all the “pulls” of everyday family life and work.
I have always been entrepreneurial and started my first corporate communications company, EMA Productions. In my 30s working with large corporate clients such as Texaco, Rank and Boots. Although it was demanding and hard work, it was quickly accomplished. I was able to focus solely on winning business. And meeting client needs without the distraction of my family. And with the support of a fantastic team and office.
I’m very excited about HomeforBusiness. I believe a lot of people want to create a better work-life balance and work from home. Whether they’re starting a new business or working as a freelancer. There are hundreds of real opportunities for people, but people often don’t know how to get started. I want HomeforBusiness to empower anyone who wants to work from home profitably. I will be sharing real business opportunities, business ideas, business advice, online marketing and health and wellness. Tips with a panel of guest experts. I’ve also put together my favorite free online resources.